The Brezos del Valle name (Heathers of the Valley) was the starting point and initial inspiration for the labels of this range of organic wines launched in 2020. Bright, vibrant, almost pop-art colours were used to give the wine a broad consumer appeal. The design was among the winners chosen from an international selection of rosé wine designs for Fedrigoni’s ‘Rosé Wine Challenge’ competition in 2021. Brezos del Valle has already enjoyed considerable success in the Dutch market.