Neil Cutler Design was asked by Mauricio Botton Carraso, grandson of the founder of Danone, and his wife, to create the identity for their beautiful ‘finca’ in the Penedés region of Catalonia, and the packaging for the olive oil produced from the 350 hectares of olive trees they posess. Aimed at the gourmet/premium end of the market, this olive oil project took several months to complete and embraced every aspect of the branding process, from the design of the logo and labels to choosing and printing bottles and capsules. A presentation box and booklet were added to aid sales and add value to the product.