Fresh & Ready started out as one shop selling sandwiches, freshly made in the kitchen each morning, and the sunrise logo was designed to reflect this. A strong identity was needed for the brand as the intention right from the start was to expand the business. The Fresh & Ready concept grew and Neil Cutler Design was eventually involved in the design of some 15 shops between Barcelona and Madrid, overseeing the identity and designing posters, packaging, brochures, labels and promotional material.